In previous years, we supported the homeless through the Salvation Army. They received underwear and socks for every customer order. We drew the consumer's attention to this campaign through TV ads, and it caught on. Because we believe that if you're doing okay, you should give something back. In 2022, Undiemeister joined the foundation Friends of UMC Utrecht & Wilhelmina Children's Hospital. In addition to research, this foundation also supports the option for parents to monitor their baby in the hospital day and night, via smart cameras.
We have also appealed to other companies to join us. Every little helps. You could keep everything yourself, but you are part of the society in which we all live. If everyone participates, the world will become a better place for everyone, step by step. And fortunately, we are successful, so we can. And so can other companies. In addition, we will continue to donate clothing to those who need it. For example, we love Giving Tuesday, with donations to various clothing banks. Read more about Giving Tuesday here.