Premium Essentials. That’s a term we often use to describe our products. We consider our products essential. Essential to feeling good, but also to stepping out with a comfortable base layer and facing the day. Unfortunately, this comfortable base layer isn’t a given for everyone, even in Europe. That’s why we’ve decided, in 2024, to do something for those who need it the most.
Focusing on others during Black Friday
In November, all of Europe’s commerce is centred around Black Friday. It’s precisely during this time of year that we want to shift the focus to others. That’s why we decided to donate one of our items to the homeless for every order of £100 or more placed between 1st November and Giving Tuesday (3rd December). This way, we can all make a difference for those who need it the most during Black Friday.
The Salvation Army
This year, once again, we collaborated with The Salvation Army. We’ve worked with them before during Black Friday campaigns. Thanks to this partnership, we can ensure that our Essentials are distributed fairly across Europe to homeless people who are in urgent need of support.
Thousands of donations
Together, we made it possible for The Salvation Army to receive thousands of our Premium Essentials. Of course, these items don’t sit idle in their warehouses but have already been distributed to a large extent to the homeless. By purchasing high-quality undergarments during Black Friday, you not only treated yourself but also made a difference for someone in need. Just like true Meisters do.