Jeroen Adriaans (CEO of Undiemeister®) announces launch during radio interview

Jeroen Adriaans (CEO of Undiemeister®) announces launch during radio interview

On Tuesday, 19 November, Jeroen Adriaans (former CEO of Bamigo) announced that he and his partner Rik Vegter are launching a new brand in premium underwear called Undiemeister®️. Undiemeister®️ is "the new step after bamboo" according to Adriaans. Undiemeister®️ is made from the Mellowood®️ fabric, which was developed by Undiemeister®️ itself and for which a patent is also in hand.

In the radio broadcast of De Ondernemer Jeroen Adriaans announced that he is starting a new company: UndieMeister®️. Listen to the podcast below, in which the entrepreneur talks about this new chapter.

Adriaan's new entrepreneurial adventure shows that birds of a feather flock together. His non-competition clause from Bamigo expired in July this year and now there is yet another new company in sustainable men's underwear: Undiemeister®️. Adriaans has of course gained a lot of experience in the past in E-commerce and in textiles, so it is a logical step for Adriaans to launch a new brand. Together with his partner Rik Vegter (former founder and CEO of Bamboodaddy) they are joining forces with the "new step after bamboo".


With his new company, Jeroen Adriaans again sells men's underwear made of a sustainable material: this time not made of bamboo, but 'Mellowood®️'. The entrepreneur has applied for a patent on this sustainable textile, which is a combination of an Austrian fabric (which explains the nod to German in our name) and organic cotton. The pre-sale has started at

''Nine times out of ten, private investors are also entrepreneurs themselves and they do have a certain input.''

Adriaans mainly financed his new company with his own resources but did start a small crowdfunding before the launch. About his preference for private investors, the entrepreneur says: "My experience with banks is that it is a long process, while private investors are also entrepreneurs themselves nine times out of ten, and they also have a certain input."