Triodos Bank is a financial banking institution with a mission that goes further than most other banks. Triodos’ way of thinking fits well with Undiemeister®, because it looks at more than just financial criteria. Of course they are important, but also what you want to do to make the world a better place will determine whether you are a good fit as a bank and a customer.
As a result, Triodos Bank is selective when accepting new customers and wanted to know exactly what the Undiemeister® mission is. We are happy to share this with you below.
The Undiemeister® mission
Undiemeister®’s mission is to make the textile industry more sustainable, from the inside out. Undiemeister® does this by focusing on minimizing CO2 consumption, water consumption and the use of toxins. Textiles is the second most polluting industry in the world and contributes almost 10% to global CO2 emissions, which is equivalent to 1.2 billion tons. If 1 ton of textile is produced, this results in a CO2 equivalent of 17 tons, whereas the equivalent for plastic is 3 tons. By 2050, if nothing changes, the textile industry would account for 26% of the CO2 ceiling of the Paris Climate Agreement.
CO2 is not the only problem
Consider the water consumption as well. Water, clean fresh water, is becoming one of the most scarce resources in the world, while clean water is needed everywhere. The textile industry consumes nearly 100 billion cubic meters of fresh water per year. A cotton T-shirt and jeans requires more than 10,000 liters of fresh water to make. In addition, many toxic chemicals are released into the environment as a result of textile production. Cotton is the biggest polluter, with nearly 70 railway carriages of poison each year.
Sustainable raw materials
Undiemeister® has its articles made from sustainable raw materials, including TENCEL™ and organic cotton. In the production by LENZING™ of the TENCEL™ fibers (from cellulose), water and energy are optimally saved and more than 95% of the resources used to make the fibers are recycled. The production is CO2 neutral. The raw materials (beech and eucalyptus wood) come from sustainably managed nurseries and forests. The fibers are biodegradable and very easy to dye (little environmental impact). Organic cotton is grown without agricultural poison.
Premium product quality
Fibres and the production of durable textiles such as those used by Undiemeister® are more expensive. This means that Undiemeister® has opted for premium product quality (proprietary Mellowood® fabric composition, superior finish and dimensions, authentic natural colors, etc.) with ditto positioning. By offering the best in terms of men’s underwear, Undiemeister customers get value for money. Of course this will only be effective if the articles of Undiemeister® are sold in large numbers. That’s why we opted for a media intensive campaign.
In terms of measurability, Undiemeister® has opted for the comparison with conventional cotton, because it is the most widely used cotton worldwide. Undiemeister® measures its sustainability contribution by comparing the number of products sold with the positive effect that would have been achieved if those numbers had been sold as cotton products. Every sold Undiemeister® item is one fewer sold cotton item.