Giving Tuesday 2024: Free Essentials for the Homeless

Premium Essentials. This is a term we often use to describe our products. We think our products are essential. Essential to feel good, but also definitely to step out the door with a comfortable base layer and face the day. Unfortunately, this comfortable base layer is not for everyone. Not even in the Netherlands. That's why we decided to do something for people who need it most in 2024.

Looking after others during Black Friday

In November the whole of commercial Holland is dedicated to Black Friday. Especially during this time of the year, we want to focus on others. That's why for every order of €100,- or more from November 1 until Giving Tuesday (December 3) we decided to donate one of our items to the homeless. This way, during Black Friday, we can all together do something for people who need it extra badly.

Salvation Army

This year we also partnered with the Salvation Army for this purpose. Also in the past we have cooperated with them during Black Friday. Thanks to this cooperation we know for sure that our Essentials are evenly distributed throughout the Netherlands among homeless people, who need a helping hand more than anything else.

Thousands of donations

Together we have made thousands of Premium Essentials available to the Salvation Army. Of course, these will not remain in the Salvation Army warehouse, but have already been distributed to the homeless. So you didn't just buy high-quality underwear on Black Friday, you made a difference to someone in need. Like real Meisters do.