Jeroen Adriaans starts new company - Undiemeister

Jeroen Adriaans (CEO of Undiemeister) announces launch during radio interview

On Tuesday, Nov. 19, Jeroen Adriaans (former CEO of Bamigo) announced that he and his associate Rik Vegter are launching a new brand in premium underwear called Undiemeister. Undiemeister is "the new step after bamboo" according to Adriaans. Undiemeister is made from the fabric Mellowood, which was developed by Undiemeister itself and is also patented.

Jeroen Adriaans announced in the radio broadcast of De Ondernemer that he is starting a new company: Undiemeister. Listen back to the podcast below, in which the entrepreneur talks about this new chapter.

That blood is thicker than water is clear from Adriaan's new entrepreneurial adventure. Only since July this year, his competition clause from Bamigo has expired and now there is already a new venture in sustainable men's underwear: Undiemeister. Adriaans has obviously gained a lot of experience in the past in E-commerce and in textiles, so it is of course a logical step that a new brand is launched by Adriaans. Together with his associate Rik Vegter (former founder and CEO of Bamboodaddy) they are joining forces with the "new step after bamboo."

Patent

With his new company, Jeroen Adriaans is once again selling men's underwear made of a sustainable material: this time not bamboo, but "Mellowood. The entrepreneur has applied for a patent on this sustainable textile, which is a combination of an Austrian fabric (which explains the German wink in the name) and organic cotton. The pre-sale has started on undiemeister.com.

''Private investors are nine times out of ten also entrepreneurs themselves and they still have a certain input.''

Adriaans has financed his new company mainly with his own funds, but did start a small crowdfunding before the launch. About his preference for private investors, the entrepreneur says: ''My experience with banks is that it is still a long process, while private investors nine times out of ten are also entrepreneurs themselves and they do have a certain input.''