Undiemeister now also in physical stores

There are those encounters where after five minutes you know: this is right.

Jeroen recently had such a meeting with Coen, the owner of COEF. What started as a good conversation, quickly grew into something bigger: a collaboration that feels like it should have always been there.

A collaboration that we are truly proud of.

From click to collective

If you know Undiemeister a bit, you know: we don't do anything lightly. Every new model, every colour, every detail is a thoughtful choice. So is our move into physical stores.

We had already conducted a successful test with Diverzo menswear, where we gained valuable insights into how our products do on the store floor. That tasted like more. But with the right partner. Someone who understands our style, shares our vision and really feels our customers.

We found that person in Coen. And it felt right from the start. The same love for quality. The same preference for timeless simplicity over fast trends. And the same conviction: if you do something, do it well.

Conversations with Coen and Jeroen were hardly about margins, logistics or numbers. It was about feeling. About wearing comfort. About why people come back for that one shirt, that one boxer. Exactly what Undiemeister is also about.

Why this step is important

Undiemeister became big through the web. We love that digital freedom. But sometimes you just have to be able to feel underwear. Just between your fingers. Or try on, look at, compare. Especially if it's your first introduction to our materials.

Thanks to COEF - with stores in Arnhem, Eindhoven, Leiden, Leidschendam, Nijmegen and Utrecht - this is now possible. Our collection of men's boxer briefs are there waiting for you, in an environment that suits who we are: stylish, relaxed, with an eye for detail. No excess. No pushiness. Just: quality in its purest form.

And just as important: you get personal advice from people who know what they're talking about. People like Coen and his team, who don't just sell something, but tell stories.

COEF and Undiemeister: the same language

The best thing about this collaboration? It doesn't feel like "something new" at all. It's more like two worlds have found each other and decided to walk on together.

COEF has been known for years for their carefully curated assortment. No noise, but pieces with character. We are now adding to that: premium undergarments that fit within that same philosophy.

And if it's up to us, this is just the beginning.

Come and meet us - in real life

You can find Undiemeister starting now in the various COEF stores. Walk in. Feel the difference. Discover your favorites. And experience why comfort is sometimes not explainable, but wearable.

Want to know more? See all locations on our store page:https://undiemeister.com/en/pages/shops