Undiemeister's 3rd series of TV commercials are live

Do you remember how Undiemeister first appeared on television? That was over two years ago, with a commercial that caused a bit of a stir. Because suddenly you saw men in underpants in weird colors and models, which, moreover, were often worn out. Then came "the" Undiemeister, who showed that things could be different. There were some reactions to this commercial. Many were positive, fortunately, but there were also reactions from people who thought that the models in the worn underwear were being made fools of. But these were all models who knew what they were doing and who were having a lot of fun shooting the commercial. Not an unkind word from them, not even when the commercial was broadcast.

The commercial as a story

At some point it is time for a new commercial, because everyone knows what it is about. The surprise is then gone. So that is hard thinking, because more of the same in a different way is not really innovative. So we decided to change tack, with stories. They came down to the fact that you'd better wear good and beautiful underwear, even as a man, because you never know when it might come in handy. Like "boy meets girl," where two people meet, fall in love and are in their underwear in no time. Only his underwear is rather worn and out of style. And you get the idea, then the Undiemeister appears, showing how to do it better. And so two more stories, where men suddenly find themselves in their underwear.

Ease of use and style as the theme for the new TV spot

With the new commercial we wanted to show, among other things, that Undiemeister underwear wears perfectly and you can enjoy it all day long. That's why you see a whole day in the life of someone wearing Undiemeister underwear. The rooster crows, he gets up and whatever he does, the underwear is always excellent.

And we had some new items in store, like the swim trunks. So we also wanted to introduce those in an original way. In a way that stands out. Always ending with the different colors in which the items are available. And with our latest TV commercial, we're back to the style of the first one. Quiet, plain backgrounds, with all the attention on our products.

Three commercials with always the same message: with Undiemeister you wear premium essentials.