On Nov. 25 Black Friday, on Nov. 29 Giving Tuesday. What does Undiemeister do?

That might be the easiest question this year. After all, anyone who has followed Undiemeister a bit knows long ago that we are not fans of Black Friday. To put it mildly. And we have shown that very well, with our television ads and newspaper ads, with the text:

Time to make a difference.
Show your very best side.
This is the moment.
Therefore, for every order at Undiemeister, a free pair of boxer shorts.
For the homeless shelter.
Wonderfully comfortable, silky soft.
This is how Meisters do it.
Undiemeisters

For two years, Undiemeister has given underwear and socks to the homeless who really need them. Also to make a statement about Black Friday, where consuming and buying as much as possible always takes center stage. Buying for the sake of buying. Buying stuff that sometimes isn't needed at all. While others have nothing and cannot join the buying party, but need those very things most.

And more people think this way, so it is no wonder that the phenomenon of "Giving Tuesday" is becoming increasingly popular, 4 days after Black Friday, on Tuesday, November 29. And Undiemeister is happy to participate in that. Focusing on giving, rather than taking. So we start promoting Giving Tuesday well before Black Friday. So we step over Black Friday, we skip it. And on Black Friday itself? Then we just talk about Giving Tuesday.

Giving instead of taking. Something small or something big. Or helping someone for a little while, who needs it. Everyone can do something for someone else. Then show your best side. And if you have doubts or if you think it's weird to consciously show your best side, don't worry. You just join Giving Tuesday, along with many others. Together with Undiemeister.

This time we are giving clothes to clothing banks. Because there are many of them in the Netherlands. Far too many. And not for nothing, because apparently there is a great need for clothing. Especially good clothes, and we have them. So Undiemeister donates clothes. Our clothes, of course. Wonderfully comfortable and silky smooth. Join Giving Tuesday, because everyone can do something for someone else. Small or big. Give something or help someone in need. Small gesture, big happiness.